Who?
Justin Boike
Company?
RugbyProfile
Rugby Profile is an online platform to connect coaches and recruits.
- Their target customers are coaches who are purchasing subscription packages in order to search their database for potential rugby prospects.
- Unmet needs - having to dig through many profiles in order to find the right player. This can be time consuming.
- They find their customers through word of mouth. The rugby community is very close and if one coach uses the service, typically many more do as well.
- The customer demographics are going to be 30-50 year old males who coach at high levels.
- Their customers consume Facebook advertisements and media through rugby websites.
Talking to three customers -
The feedback I received from these 30-50 y/o males who coach at high levels of rugby is that Rugby Profile is working very well. They have been targeted through advertisements consistently on Facebook and websites such as WorldRugby.com. These customers have also said that they talk quite frequently about the company to other coaches who are searching for higher level players to play for their clubs.
The Entrepreneur seems to have a clear understanding of exactly who his target customer is. Because the rugby market is very controlled and smaller than most sports leagues, they are able to promote their company in an effective manner. As rugby grows, I could see Rugby Profile utilizing their site to increase traffic and revenue even more by making players pay for accounts too.
Drew,
ReplyDeleteI think your friend has an excellent idea, and I can totally see why coaches would love using his website. Has he ever thought of expanding to other sports as well? He does an excellent job meeting his customers needs but I think he can add some other sports to really get more use out of it. If you want to check out mine, the link is posted below.
http://tgbentrepreneurshipblog.blogspot.com/2016/02/the-80-20-rule.html
Hi Drew,
ReplyDeleteGreat job on this assignment! I think the entrepreneur you interviewed has a great handle on his market and knows exactly how to market his business. It sounds like this is a relatively small problem that definitely needs a solution, so I'm glad to hear that this business platform is working out. Here's the link to my blog in case you want to check mine out: http://julianakrevans.blogspot.com/2016/02/the-twenty-percent.html
Drew...I think you did a great job interviewing an entrepreneur on a good idea. I believe that coaches and players need this service in order to find better employment and possible trades. Great post and please check out mine here http://soulstosteal.blogspot.com/2016/02/the-twenty-percent.html
ReplyDelete-Chris