Through research, I have discovered that the target audience for my service is men and women age 18-34(millennials). The five people I previously surveyed fit into this relative market category. During this second attempt I have stuck to surveying men and women age 18-34 on the University of Florida campus. The target audience has conceptually stayed the same since the first interview.
This go around, I asked three questions that were much more specific to the problems travelers encountered.
- How early do you plan a trip in advance?
- When traveling to a new city that you've never been to before, would you travel 'far distances' to try a unique destination?
- Please tell me the number one factor when determining what you will do when visiting a new city.
How early do you plan a trip in advance?
Katie, 23 - "Month to a month and a half"
Kasey, 18 - "At least 3 months in advance"
Luke, 18 - "Depends on the trip, but usually 2 months in advance"
Trevor, 20 - "A couple weeks in advance, if it's only for a couple of days"
Kyle, 24 - As early as I can. Probably 3-4 months prior to the trip.
When traveling to a new city that you've never been to before, would you travel 'far distances' to try a unique destination?
Katie, 23 - "Depends how much I wanted to visit it, but I would say so"
Kasey, 18 - "No, I tend to stay close to wherever I'm staying"
Luke, 18 - "I would travel up to 30 minutes to see something"
Trevor, 20 - "I like to stay close to my hotel"
Kyle, 24 - "If it's something I'm really interested in, yes"
Please tell me the number one factor when determining what you will do when visiting a new city.
Katie, 23 - "money"
Kasey, 18 - "money"
Luke, 18 - "time"
Trevor, 20 - "money"
Kyle, 24 - "group preferences, and what we all wanted to do"
After this process, I learned that people need a more efficient way of planning trips. Travelers are tired of searching and aggregating information for their trip. I will continue to pursue this idea and let everyone know when it's available to the public.
What I learned about interviewing customers - try to never go up to people and ask them if you can ask them some questions. They get easily scared by these words for some reason.
Drew,
ReplyDeleteWhat a great idea! I am a twenty year old student who recently planned a trip. If I could have done anything, my goal would be to travel to Europe; however, money and unfamiliarity were factors that stopped me from doing so. Instead, I am planning to go to California for Spring Break because it was cheaper and I know someone who lives there, which adds familiarity. I think that if you could develop this plan to help millennials plan trips, it could be very successful. I like your idea and questions a lot. Keep up the good work!
I did not finish any interviews for my idea this week, but I'm working on some for week 3!
Drew,
ReplyDeleteI really like your idea! I am at the University of Florida and I am hoping to get my Master's in International Business so that I can work on the corporate side of hotels, tourism, or travel agencies. I travel the world every summer, and I have been since I was little. Being a military brat, I have moved all around the world. And I agree, we need a more efficient way of planning trips. Now that I am old enough to travel alone, I have to plan trips on my own. I hope you can figure out a way to make this easier! Overall, this was a really good post and I enjoyed reading it. You can check out my blog post here: http://taylertibbits.blogspot.com/2016/02/interviewing-customers-no-2.html