Wednesday, March 9, 2016

Idea Napkin No. 2

You. 
Hello, I'm Drew Stuerman. I'm a third year student studying Business Administration at the University of Florida. Aside from school, I spend time designing and building projects such as iOS applications, 3D printed models, and website design. I plan to take one or two of my many ideas and turn them into a very successful company that can help others. I see TripIt(travel app that connects your interests to trips others have created) as being my future as long as I can make it worth while and build a community of users that love it. 

What am I offering to customers through TripIt?
I am offering a travel platform for people who struggle to get the most out of their trips. Almost everyone I've spoken too feels like they didn't get 100% out of every trip they've been on because they didn't know where to go or how efficient to be. TripIt changes that because you can select a couple things you know you want to do and we'll find a trip that fills in the rest and is very highly rated.

Who are you offering TripIt to?
I am offering TripIt to travelers that aren't sure about what they want to do or struggling to figure out the most efficient way to get things done. Through market research, I've discovered that the age range of 18-32 male and female is the sweet spot I want to target. 

Why do they care?
In my business model, users will value our product because it's free to use, quicker than other travel methods and laid out in a very simplistic way. 

What are your core competencies?
What sets us apart is the fact that we aggregate all of the information for you and connect you to destinations that match your interests. Currently, you have to do the research and aggregate the info. yourself through multiple sites such as yelp and trip advisor.



I believe all of these segments/questions fit with each other nicely. If anything, it justifies that what I'm doing, needs to be done. I'll let you all know when it's available in the app store. I hope I can not only provide users with an easy way to plan travel but also allow you to find and try things you typically wouldn't. 

Feedback I received:

  • People are still using multiple travel sites to plan trips.
  • People carry their phones on them all the time when traveling.
  • Travelers generally know one or two things they want to do in a city, but that's it.
  • Travelers are very much focused on a particular budget and satisfying their groups needs.
  • People would much rather have an iPhone app than a website - to start out with.


2 comments:

  1. Hey Drew
    Trips are fun. Planning is not because there are too many options and let's face it, one doesn't know all the available options out there. What I'm understanding is that this app acts like a questionnaire and from there suggestions appear, right? Would the suggested tourist sites be solely based on popularity? Also, how would you take into account of places that are "hidden gems"? Again, this is a cool idea and I would like to see it take off someday.
    Check out my blog at
    http://blazingllamas.blogspot.com/2016/03/heres-napkinwith-idea-on-it-part-ii.html

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  2. Hi Drew! I really like this idea. I love to travel, but I don't always like doing the normal touristy things. I like unique experiences that will help me get the most out of my experience. I think your customers would get a lot of use out of an app like this because planning excursions on a trip can be very difficult. One thing I might add to your app would be a rating system so people can go on it and rate different activities according to how much they enjoyed it. Otherwise, wonderful idea and great post! Here is a link to my blog in case you wanted to check it out. I am also doing an app! http://morganjohnsonblog.blogspot.com/2016/03/idea-napkin-no-2.html

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