1. What surprised me the most was that there was a whole section focusing on the Internet. The internet is readily used these days and everyone knows that it is important in today's society, so I was surprised that they spent that amount of time on the subject.
2. The marketing philosophy section wasn't very clear - wasn't really sure where they were going with it.
3. Questions:
Is knowing the financial ratio super important to the success of the business?
When is the right time to do market research - when should you begin?
4. There was nothing that I found that I didn't agree with the author on.
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